These are some of the ways with which you can promote your YouTube video.
- Optimize your YouTube content for higher ranking in search engines.
Search engine optimization or SEO is important for your YouTube profile, channel and individual videos. This is the thing which will make your content discoverable in the search rankings.
Try to put maximum information in your YouTube account. You need to find out the keywords you want your video ranked for and put them in the video titles, descriptions, file names, tags, annotation and other relevant fields in your video.
- Create exciting video titles
If you want viewers to take notice of your video, you should have a title for it which is informative and attention grabbing. Insert the necessary keyword in the title. The title should tell the viewers how they can benefit by watching the video.
- Create clear and captivating YouTube thumbnails
These small images are a preview of the video. They will appear as the default image wherever you will embed it. Your video’s thumbnail should be large, clear and of high quality. It must accurately represent the content in the video and should be easily tied back to your business’s brand.
- Include contact links
To enable people who are viewing your videos contact you easily for sending their feedback, asking questions about your products or business, you should provide them easy contact options like linking back to your website, social media channels and contact email.
- Email marketing
If you have a list of subscribers, you can tell them through your emails as when you are posting your new videos on YouTube. Your emails should be interactive and engaging for attracting the attention of your subscribers and for inspiring them to visit your YouTube channel. The emails should contain a call to action for your subscribers to take the desired action. These can help you get you leads and customers.
- Participate in the community
If creating content is important, then actively engaging your audience is also equally important. When viewers comment on your video, you should take the time to reply to them. You should interact with them and answer their questions. This will lead to increased viewer engagement and popularity of your youtube channel will soar.
Also, you should be active in niche communities. YouTube has many such communities. Try to find the right community for your brand and subscribe to other channels. Leave comments and feedback on videos and share some of them which your own audience might find useful.
By promoting other channels and taking part in the community, will make you an active and engaged YouTuber and your viewers will take notice of it.
Promote YouTube channel
For reaching new audiences, you need to promote your YouTube Channelactively and advertising is a good way to achieve this. You can take advantage of many advertising options offered by YouTube. Also, you can run an ad campaign on AdWords, Facebook Ads and on other advertising platforms.